Proud to back Swansea City for 2024/25 season

We are delighted to have renewed our partnership with Swansea City Football Club for the upcoming 2024/25 season. As part of this agreement, we will continue to serve as the back of shirt sponsor, showcasing our Society’s logo on the home and away kits.

Building on a successful four-year sponsorship deal with the Championship team, our ongoing commitment solidifies the close ties between both organisations.

In a change to previous years, our logo will appear slightly differently on the 2024/25 season away kit. While allowing the Society’s colours of green and white to stand proud on the home shirt, a colour change will appear on the away shirt to provide a fully immersive kit. The logo will be greyscale on the away shirt, aligning with the overall kit design and matching the new colour scheme adopted by all logos and sponsors. This change ensures a cohesive and stylish look for the team while on the road.

Our partnership with Swansea City AFC has flourished over recent years, with the Society providing valuable sponsorships to support the club's success. Notably, the executive lounge at the Swansea.com stadium was renamed the Swansea Building Society lounge in recognition of this enduring collaboration.

For over a century now, both Swansea Building Society and Swansea City AFC have played crucial roles in the fabric of Swansea's history and growth. Our Society celebrated its centenary last year, and it is 100 years since Swansea Town, as the football club was known at the time, earned its first league honour in 1924. Since then, both organisations have thrived, achieving significant milestones and contributing to the prosperity of the Swansea community.

Alun Williams, our Chief Executive, said:

“We are thrilled to renew our support as the back of shirt sponsor for Swansea City AFC for the 2024/25 season. Our longstanding partnership with the club highlights our shared dedication to the Swansea community. This year, with the new colours on the away kit, we continue to reflect our innovative spirit and commitment to the club’s success. We look forward to another exciting season and wish the team all the best on and off the field."

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

"We are delighted to continue our partnership with Swansea Building Society for the upcoming season. Their ongoing support is invaluable to us, and their presence on our kits exemplifies the strong bond between the club and the community. The updated colours for the away shirts not only enhance the overall design but also demonstrate our collaborative efforts to bring fresh and cohesive aesthetics to our fans. We are excited about the season ahead and the continued success of our partnership with Swansea Building Society."