Proud to extend support for Swansea City AFC into the 2025/26 season

We have extended our partnership with Swansea City Football Club, continuing as the official back-of-shirt sponsor for the 2025/26 season. Our iconic green logo will proudly feature on the home and away kits for the upcoming campaign.

This marks the latest chapter in a strong and growing relationship between the two Swansea institutions. As well as continuing our back-of-shirt presence on the home and away kits, we will retain naming rights for the premium executive lounge at the Swansea.com Stadium – the Swansea Building Society Lounge – which is also set to undergo renovations ahead of the 2025/26 season to further enhance the matchday experience for fans and guests.

The partnership reflects a shared commitment to the local community and a deep-rooted pride in the city. With both our Society and the Football Club boasting rich histories in Swansea dating back over a century, our collaboration celebrates and strengthens those local ties.

Alun Williams, our Chief Executive, said:

“We’re delighted to extend our partnership with Swansea City into the 2025/26 season. It’s a privilege to see our iconic green logo back on the home and away kits, and to continue supporting the Club both on and off the field. Our relationship goes beyond branding – it’s about championing the city, its people, and a shared ambition for excellence. We look forward to the season ahead and to welcoming fans back to an even better Swansea Building Society Lounge.”

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

“Our partnership with Swansea Building Society continues to go from strength to strength. We’re thrilled to see them remain as back-of-shirt sponsor across the home and away kits for the new season and to continue working with them on delivering a first-class experience in the Swansea Building Society Lounge. Their commitment to the Club and the wider community is unwavering, and we’re proud to have them alongside us once again.”