Our partnership with Swansea City AFC enters eighth season

We are delighted to announce that our Society logo will once again feature on the back of all Swansea City AFC shirts during the 2026/27 season, as the long-standing partnership between our two organisations enters its eighth consecutive year.

Our logo will appear on the back of all the club’s shirts used throughout the new campaign, continuing a partnership that has become a familiar sight for Swans supporters both on and off the pitch.

The new home kit will be available to purchase in-store and online from Saturday, August 1.

The 2026/27 season also marks the extension of our sponsorship of the club’s lounge at the Swansea.com Stadium, alongside a wider branding presence throughout the stadium.

The continued partnership reflects the shared local heritage of our Society and Swansea City AFC. The football club was established in 1912 and has been part of the fabric of the city for more than a century, while our Society has likewise been part of the life of Swansea for more than 100 years, celebrating our centenary in 2023.

Both organisations have evolved significantly over the decades but remain firmly rooted in the city and the communities they serve.

Alun Williams, our Chief Executive, said:

“We are delighted to be continuing our partnership with Swansea City AFC for an eighth consecutive season, with our logo once again featuring on the back of all shirts.

“This is a partnership that means a great deal to us because it brings together two organisations with deep roots in Swansea and a shared commitment to the city and its people. Swansea City has been part of the fabric of the city for more than a century, while Swansea Building Society has been helping people across South Wales to save and own their own homes for more than 100 years.

“Our partnership has continued to grow over the years, from our lounge sponsorship and wider presence at the Swansea.com Stadium to the back-of-shirt sponsorship on all kits. We are proud to continue supporting the club and to see the Swansea Building Society name represented on the shirts worn by the players and fans during the coming season.”

Tom Gorringe CEO at Swansea City AFC, added:

“We are delighted to continue our long-standing partnership with Swansea Building Society for the 2026/27 season.

“The Society has been a valued partner of the club for many years, and its presence on the back of our shirts reflects the strength and longevity of the relationship between two organisations with such strong connections to the city.

“We look forward to seeing the Swansea Building Society branding once again around the Swansea.com Stadium and on the shirts worn by our players throughout the new season.”

Our continued partnership with Swansea City AFC forms part of our wider commitment to supporting the communities we serve. We work with a wide range of local organisations, charities, sporting clubs and community initiatives across Wales, recognising the importance of investing in the places where our members, customers and colleagues live and work.