Welsh Lender Event hailed as success in Swansea
September 17, 2025

We are delighted to say that The Welsh Lender Event, held at the Swansea Building Society Arena on Wednesday, September 17, has been hailed a resounding success after bringing brokers, lenders and industry leaders together from across Wales and beyond.
Held in Swansea for the first time (the event had previously only taken place in Cardiff), attendees praised the calibre of speakers, the breadth of insights shared and the valuable opportunities to network with peers.
Hosted in partnership between us, here at Swansea Building Society, Monmouthshire Building Society, Principality Building Society and Hodge, the half-day conference featured an impressive line-up of keynote speakers and interactive sessions.
Paul Broadhead of the Building Societies Association (BSA) provided timely insights into the mortgage market, while Stephanie Charman of the Association of Mortgage Intermediaries (AMI) explored the future of mortgage advice. Gethin Davies from Yellow Brick Mortgages inspired the audience with a fireside chat on a charity initiative. There was a lively BDM session with short presentations and an interactive quiz that kept delegates engaged. And rounding off the agenda an inspiring session from psychologist and author, Jon Dunckley, around the importance of purpose and connection in life.
Alongside the packed programme, attendees enjoyed complimentary refreshments, raffle prizes, and the chance to take a guided tour of the Swansea Building Society Arena.
Alun Williams, our Chief Executive Officer, said:
“We are delighted with how successful this year’s Welsh Lender Event has been. Bringing the event to Swansea for the first time has allowed us to showcase our city as a centre of excellence for financial services, while offering brokers and industry leaders the opportunity to come together, learn, and make connections that will benefit the sector for years to come. The feedback we have received has been overwhelmingly positive, and we are proud to have played our part in hosting such a dynamic and forward-looking event.”
The Welsh Lender Event has become an annual highlight in the industry calendar, and organisers have confirmed that plans are already underway for next year’s gathering.