We refresh our brand with a new logo and website

We have recently undergone a brand refresh with an updated logo and a new-look website as part of our continuing investment and long-term growth strategy.  

The refresh comes at a time of unparalleled success for the Society, with the past 18 months having seen us achieve several significant milestones.

We were ranked as the most successful building society of our size in the whole of the UK and were also confirmed as the 30th biggest building society in the country with total assets of £414 million at the end of December 2020.

We also continue to expand from our South West Wales heartland with several new senior appointments in our various branches during recent months. Our Cowbridge branch has also passed the significant milestone of £100 million in mortgage balances and over 450 mortgage accounts at the end of May 2021.

The rebrand aims to reinforce the society’s ethos of enabling individuals and families to realise their goals of a better, more secure future, based within strong communities.

 We serve our customers – and their communities – by providing flexible and tailored mortgage and savings products that meet individual needs and circumstances.  

Through our offering of mortgages with competitive rates, and our personal, tailored and common‐sense approach to lending, our mission is to safely and securely help all our customers achieve important life goals.

Our refreshed logo incorporates the year the Society was established, 1923, as the we look forward to our forthcoming centenary celebrations.

Alun Williams, our Chief Executive, said: 

“The rebranding exercise and new website launch have enabled us to focus on the society’s key message and aims – that of meeting the needs of our customers and working to create positive outcomes for individuals, families and communities across Wales.

“Here at Swansea Building Society, we possess a determined will, unwavering dedication, and strong belief in the way we do things. This is illustrated by our ethos of opening and not closing branches and taking the lead to bring about the changes we wish to deliver.

“This passion to create better futures for our customers drives our attitude and approach. As such, we felt that now was the right time to refresh our message and update our brand as we move towards celebrating 100 years as a customer-first building society.”